Lip color and mascara are two “fun-to-use” products Sharpenable pen that enable makeup fans to change their look in an instant—as Influencers are eager to demonstrate on social media. Forecasters say the markets for both are projected to grow. While lipstick is always colorful, mascara will be, too, if Cosmopolitan’s Top 12 Makeup Trends for 2020 is correct. We may soon see more brightly colored mascara on lashes, and bright pink on lips.There’s no shortage of “newness” in both categories, in products and in packaging. One Indie/luxury beauty brand, Westman Atelier, puts a new spin on lip color and mascara with a lip color in a compact, and a mascara that resembles a lipstick package.

Westman Atelier’s luxe mascara is shown above, and both products are described in the sections that follow.There’s a wide variety of textures and finishes for lips, including mattes, glosses, stains, oils, and tinted balms. Lipstick bullets often feature fun embossed designs, and brands are expanding lip color ranges.Taking a look at the latest research, the global lipstick market was valued at $9.2 billion in 2018, and is expected to grow at a CAGR of 6.6% to reach $13.4 billion by 2024, according to Prescient & Strategic Intelligence. In North America, the lipstick market is projected to rise to $5.1 billion by 2023, according to Research and Markets—and product innovation is fueling growth.Matte lip color is expected to expand at the fastest CAGR of 7.9% through 2025, according to a report by Grand View Research.

Valentina Manera, marketing manager, Brivaplast, says brands often ask about lip color formulations that will stay all day—combined with premium looks for packaging. “Requests are continually increasing for long-lasting lip formulas,” says Manera. Brivaplast offers a range of thick-wall lip gloss packages in PETG, which is the ideal material for these volatile formulas.They have a high-end look, to ensure the consumer perceives it as a premium product,” she says. Brivaplast’s Slim Pack is often requested as well. “It has an applicator with a long stem that conveys elegance, while also helping to deliver a high-precision application.Sunny Choi, chief marketing officer, CTK Cosmetics, says the trends in lip color differ by region. “In the U.S., glossy and liquid lip products are popular. In Asia, matte lip color is still widely preferred.

Due to these differences, we developed packaging that could accommodate various types of formulations.Matte and semi-matte formulas are still very much on-trend,” says Christelle Godefroit, product manager, HCP Packaging. “This pushes us to offer more wiper options to help with the compatibility of longer lasting formulas,” she says.Jill Manning, director, product innovation, HCT Group, says, “We see requests for hybrid, skincare/color products that both treat and color the lips.” HCT Group offers a turnkey Lip Lotion that moisturizes and plumps, with a subtle wash of color. “The lotion format is an innovative take on the trend, as many other hybrid formulas fall more in the realm of serums, oils and concentrates,” says Manning.