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Today's cosmetic packaging design trends

Update:31-10-2019
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For brands in the beauty sector, the packaging stakes a […]

For brands in the beauty sector, the packaging stakes are high. Thousands of products vie for consumer attention everywhere from social media to the shelves in retail stores.Typically this trend is characterized by hand-made drawings, either cleverly placed in select areas or covering the whole product, as with these body oils shown above from Cerberus Beauty. Pastels can soften an otherwise austere or pared down minimalist packaging design.

We’re also seeing packaging covered in rich, warm floral illustrations and natural, earthy tones that create a comforting, slightly vintage look but with a modern edge.This design for a facial mask from Hazel Glow, shown above, is a great example that combines this classic color palette with modern typography and negative space to create a fresh, but traditional, look. We’re also seeing packaging covered in rich, warm floral illustrations and natural, earthy tones that create a comforting, slightly vintage look but with a modern edge.This design for a facial mask from Hazel Glow, shown above, is a great example that combines this classic color palette with modern typography and negative space to create a fresh, but traditional, look. 

This design from eiko.rie, shown above, shows how different pastel shades can be used to differentiate products within the same line to great effect.Not only do cosmetics brands need  to create a look that appeals to their target demographic, it also has to be memorable and, in most cases, global, thanks to increasingly widespread online distribution channels.This is a timeless design trend, but what’s particularly prevalent right now is using black rather than white as the dominant hue, and utilizing subtle patterns or tiny pops of color to catch the eye. 

Whether you’re just getting started with your first product launch or considering an update for an existing product, one critical place to start is with a review of current industry trends. Even if you ultimately decide to zig where others are zagging, it’s worth knowing what’s hot right now for some perspective.We’re also seeing packaging covered in rich, warm floral illustrations and natural, earthy tones that create a comforting, slightly vintage look but with a modern edge.This design for a facial mask from Hazel Glow, shown above, is a great example that combines this classic color palette with modern typography and negative space to create a fresh, but traditional, look. 

Make up pen packaging